terms Adaptive marketing Marketing process in which the marketer continually revises the proceeds offering to satisfy item-by-item customer demands. Advertiser A person or organization, that initiates the praise process. In-house agency An agency with an advertiser organization that per work ons all the tasks an two-timing(a) agency would provide for the advertiser. Integrated marketing communication (IMC) The form of unifying all the marketing communication efforts so they beam a consistent, persuasive means to tar take a leak. Mass customization A intersection development process that relies on flexible manufacturing to customize products for gather up markets or individuals. Media The channels of communication that carry the ad centre to target audiences. Target market The market segments that the marketer wants to care in a product too. Unique selling proffer (USP) A benefit statement about a acce pt that is both unique to the product and important to the use...If you want to get a full essay, order it on our website: OrderEssay.net
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